“Sales of the Apple Watch to consumers set a record during the first week of holiday shopping, and the current quarter is on track to be the best ever for the product, Apple Inc. Chief Executive Tim Cook told Reuters,” Julia Love reports for Reuters. “Responding to an email from Reuters, Cook said the gadget’s sell-through – a measure of how many units are sold to consumers, rather than simply stocked on retailers’ shelves – reached a new high.”

“Cook’s comments followed a report on Monday from technology research firm IDC estimating that the tech giant sold 1.1 million units of the Apple Watch during the third quarter of 2016, down 71 percent from the year-ago quarter,” Love reports. “‘Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year,’ Cook wrote. ‘Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch,’ he said.”

Read more in the full article here.

MacDailyNews Take: Nice to see Cook taking control of the narrative. More, please!

There is simply no better holiday gift for iPhone owners than an Apple Watch.

As we wrote a year and three days ago:

Mixing Apple Watches that start at $349 [now $269] with fitness bands that you can get for under $20 (Xiaomi Mi Band) is a goofy way to measure unit share, but, of course, if IDC measured anything correctly, we’d probably have a collective stroke.

SEE ALSO:
IDC: Apple Watch sales fell 71% YOY in Q316 as Series 2 launched at end of quarter – December 5, 2016
Computerworld reviews Apple Watch Series 2: Delivers on first generation’s promise – October 21, 2016
Computerworld reviews Apple Watch Series 2: It’s time to jump in – September 27, 2016
Ars Technica reviews Apple Watch Series 2: ‘Great experience with very few hiccups’ – September 22, 2016
Mossberg reviews Apple’s watchOS 3: Quicker, easier, and more useful – September 21, 2016
CNET reviews Apple Watch Series 2: ‘The smooth wrist companion it was always meant to be’ – September 14, 2016
WSJ reviews Apple Watch Series 2: ‘Apple Watch finds its purpose in life’ – September 14, 2016
The Verge reviews Apple Watch Series 2: There’s something effortlessly cool about it – September 14, 2016
Apple Watch Series 2: Apple refocuses its smartwatch – September 12, 2016
Apple and Nike launch the perfect running partner, Apple Watch Nike+ – September 7, 2016

[Thanks to MacDailyNews Readers “Fred Mertz” and “David E.” for the heads up.]