“Jony Ive says thinking different is actually pretty easy,” Connie Guglielmo reports for CNET. “‘Doing something that’s different is actually relatively easy and relatively fast, and that’s tempting,’ says the man who’s had a hand in every major Apple product design — from the colorful iMac and iBook to the iPod, iPad, iPhone and Apple Watch. ‘We don’t limit ourselves in how we will push — if it’s to a better place. What we won’t do is just do something different that’s no better,’ Ive said in an interview earlier this week to explain the design of the MacBook Pro, a major reboot of Apple’s most powerful laptop line.”

“That thinking explains why Apple ‘many, many years ago’ decided against adding touchscreens to the Mac, even as rivals dressed up Windows tablets and PCs with multitouch displays,” Guglielmo reports. “Instead, after two years of tinkering with larger touchpads and other approaches he won’t reveal, Ive and his team came up with a slim, multitouch strip that replaces the function keys at the top of your keyboard.”

Ive, who holds over 5,000 patents, spoke with CNET News Editor in Chief Connie Guglielmo about why the Touch Bar is just “the beginning of a very interesting direction” for Apple.

Jony Ive: When we were exploring multitouch many, many years ago, we were trying to understand the appropriate application and opportunities for [it]. We just didn’t feel that [the Mac] was the right place for that…. It wasn’t particularly useful or an appropriate application of multitouch… For a bunch of practical reasons. It’s difficult to talk [laughs] without going into a lot of details that puts me starting to talk about things that we are working on. I don’t really want to talk much more about it.

Read more in the full article here.

MacDailyNews Take: As we’ve been explaining for many years, Apple does touch right and, as usual, Microsoft and the Windows PC assemblers do it wrong.

Again, as we wrote of the new Touch Bar during our live coverage yesterday, “This is the smart way to have Multi-Touch on your personal computer, as opposed to the stupidity of smearing fingers all over your Retina display.”

To us longtime Apple watchers, Cupertino seems to be saying, “Multi-Touch on the screen only when trackpads are not part of the device.”MacDailyNews, November 19, 2008

Apple long ago tested and rejected what Microsoft is trying to sell to fools today.

Does it make more sense to be smearing your fingers around on your notebook’s screen or on a spacious trackpad that’s designed specifically and solely to be touched? Apple thinks things through more than other companies… The iPhone’s screen has to be touched; that’s all it has available. A MacBook’s screen does not have to be touched in order to offer Multi-Touch™. There is a better way: Apple’s way.MacDailyNews, March 26, 2009

SEE ALSO:
Apple’s new MacBook Pro’s Touch Bar runs iOS on Apple’s T1 processor – October 28, 2016
Apple does touch right and, as usual, Microsoft does it wrong – October 28, 2016
Amazon offers big savings on Apple’s all-new Touch Bar-equipped MacBook Pro models – October 28, 2016
IBT: Apple’s MacBook Pro Touch Bar is the coolest thing ever; will change the way we use laptops – October 28, 2016
Wired hands on with Apple’s New MacBook Pro: It’s a whole new kind of laptop – October 27, 2016
CNET on the new MacBook Pro: Apple’s amazing strip show reinvents the notebook – October 27, 2016
Hands on with Apple’s new MacBook Pro: Looks and feels so good it’s unreal – October 27, 2016
Apple debuts three new TV ads for all-new MacBook Pro with Touch Bar – October 27, 2016
Apple unveils groundbreaking new MacBook Pro with revolutionary Touch Bar and huge Force Touch trackpad – October 27, 2016