“Apple is forecast to report iPhone sales of about 45m units on Tuesday when it releases earnings for its fiscal fourth quarter, according to analysts, marking the third successive quarter of decline for its flagship product,” Bradshaw reports. “That would take total iPhone sales to 211m for Apple’s 2016 financial year, which is about 9 per cent lower than the previous year.”
“The result is a stark turnround after Apple’s blockbuster 2015, which saw iPhone sales surge 37 per cent to 231m, thanks to huge demand for the iPhone 6,” Bradshaw reports. “While the iPhone 6S was unable to sustain that level of growth, many on Wall Street have become more optimistic about the prospects for Apple’s latest model after executives said last quarter that sales had passed the “low point”.”
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MacDailyNews Take: The 6s had no hope of competing with iPhone 6 levels as Apple was years late to delivering iPhones with properly-sized displays. The 6s, even if it hadn’t been stupidly named, had no chance at coming close to the sales generated by all of the pent-up demand upon which the 6 cashed in. That was an impossible compare. To be done only 9% is actually a miracle.
The iPhone 7 cycle will return Apple to YOY iPhone unit sales growth.