“T-Mobile revealed in 2015 that it was slowing down data for customers in the top 3 percent of data usage, typically translating to 17GB of data per month,” Brandom reports. “The limitation was only revealed after numerous complaints, and came as a surprise to many users.”
“According to the FCC, the problem isn’t the throttling, but the way T-Mobile marketed the plan,” Brandom reports. “Marketing the system as an unlimited data plan was deceptive to customers, and a violation of the 2010 Open Internet transparency rules.”
Read more in the full article here.
MacDailyNews Take: FCC Enforcement Bureau Chief Travis LeBlanc is correct in saying that, “Consumers should not have to guess whether so-called ‘unlimited’ data plans contain key restrictions, like speed constraints, data caps, and other material limitations.”
Hopefully, T-Mobile has learned a valuable lesson about transparency in marketing.
AT&T increases data allowance to 22GB before throttling unlimited plan users – September 16, 2015
AT&T urges FCC to drop $100 million fine, claims ‘unlimited’ customers not materially affected by throttling – July 29, 2015
Verizon explains why it’s throttling its ‘unlimited’ data customers – July 31, 2014
AT&T customer wins $850 in iPhone ‘throttling’ case – February 24, 2012