“Insurance giant Aetna has announced a new program that aims to improve people’s health through Apple Watches, as well as iPhones and iPads. The company will help subsidize a ‘significant portion’ of Apple Watches at a handful of large employers and for some individual customers,” Niu writes. “The remainder of the cost will come right out of payroll deductions for added convenience. Perhaps more exciting is that Aetna will also cover the full cost of a new Apple Watch to its almost 50,000 employees if they participate in Aetna’s wellness reimbursement program. Apple will also help Aetna develop some exclusive health-oriented apps for iOS and watchOS.”
Niu writes, “Aetna may be one of Apple’s first big enterprise wins, but it probably won’t be the last.”
Read more in the full article here.
MacDailyNews Take: It’s tough to overstate how important this deal is for Apple Watch.
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