“The iPhone is renowned for taking great photos. Even by that measure, the iPhone 7 Plus contains some new technology that promises to push phone photography to a level few have experienced,” Tim Moynihan reports for Wired. “And not just on Apple’s devices, but on smartphones in general.”

“From a photo standpoint, the unique feature on the iPhone 7 Plus is its dual-camera setup,” Moynihan reports. “This has been done before by other phone-makers with varying results. But this is the first time it’s being done in an iPhone, which gives it a new kind of legitimacy and pace-car status in the industry. Other companies, who typically strategize from a place of making a better camera than the one on the iPhone, must now do something similar to Apple’s new camera just to keep up.”

“Of course, slapping an additional lens and sensor on a phone doesn’t automatically make it a better camera,” Moynihan reports. “A lens is only as good as the sensor and processing pipeline behind it. The iPhone 7 sports a 12-megapixel sensor behind its 28mm wide-angle lens, while the iPhone 7 Plus packs another 12-megapixel sensor behind that portrait-friendly telephoto lens.”

iPhone 7 Plus

iPhone 7 Plus

“The iPhone 7 Plus should continue Apple’s reputation for building what has become the world’s most popular camera,” Moynihan reports. “And it will also continue to drive the rest of the smartphone industry forward.”

Read more in the full article here.

MacDailyNews Take: Not to minimize the optical zoom, which is huge advance, but, for us, it’s all about the bokeh.

iPhone 7 Plus: Apple just made its flagship iPhone even more irresistible – September 7, 2016
Apple introduces iPhone 7 and iPhone 7 Plus with breakthrough cameras and water-resistance – September 7, 2016