“Hours after Steve Jobs resigned as the CEO of Apple, his successor Tim Cook sent an email to reassure employees about the company’s future. ‘Apple,’ Cook wrote, ‘is not going to change,'” Seth Fiegerman writes for CNN. “This week marks five years since Cook replaced Apple’s founder as CEO. From a certain distance, Apple does look unchanged.”

“There is that same focus on standout hardware and design, and the same secrecy around those efforts. Customers still flock to Apple stores to buy up the latest shiny gadget with a screen. Apple remains the world’s most valuable company,” Fiegerman writes. “Behind the scenes, however, Apple’s culture has changed noticeably, both for the better and the worse, according to interviews with more than half a dozen former Apple employees, several of whom spoke on condition of anonymity, citing Apple’s famous emphasis on secrecy.”

“If Jobs put a dent in the universe through Apple’s coveted products, Cook is making his mark by highlighting the importance of social efforts: LGBT rights, philanthropy, corporate diversity, renewable energy and improving manufacturing conditions abroad,” Fiegerman writes. “‘Taste is one of those things that everyone on Earth thinks they have even when they don’t. Steve had that and he was a brutal enforcer of his taste,’ says Segall. ‘Tim delegates it. Some of his people have it and some don’t.’ It’s not just taste that’s lacking. It’s also a vision and push for the next big thing.”

Read more in the full article here.

MacDailyNews Take: We’ll see where things like “Project Titan” lead – it’s still to soon that state unequivocally that Cook lacks The Vision Thing™ or the ability to “push for the next big thing” – but the article does express some concerns we’ve written about for years:

We have our suspicions that Tim Cook cannot recognize good marketing from bad. Or the import of the customer’s Apple Retail experience to Apple Inc.’s bottom line. Now, after this Maps face-plant, we’re wondering if he has another blind spot for software. The multi-talented Steve Jobs was supposed to have been replaced, as best as possible, by a team of people. Some of these team members are obviously not performing up to anything near a Jobsian level… Steve’s attention to detail may very well be irreplaceable.MacDailyNews, September 28, 2012

Here’s the thing: Attention to detail should be replaceable; by brute force if necessary. Apple has over $100 billion dollars. They are not a rinky dink turnaround operation anymore. Apple needs to get a Quality Control team staffed by a bunch of Type-A’ers and led by a perfectionist. Such people certainly do exist. Too much shit is slipping through the cracks. — MacDailyNews, October 2, 2012