“Microsoft first started bashing the iPad with comparison ads back in the Windows 8 days of 2013, and the company is now reviving its efforts this week with a new commercial aimed squarely at the iPad Pro,” Tom Warren reports for The Verge.

“Microsoft’s new ad mocks Apple’s latest iPad Pro commercial by bashing the fact the iOS tablet got a keyboard addition, but no trackpad, full desktop apps, or external ports,” Warren reports. “Like previous comparison ads, Microsoft focuses on the iPad’s lack of ‘power’ to describe itself as a computer, by mocking the lack of an Intel processor, full desktop versions of Office, and no trackpad or USB ports. It’s similar to what we’ve seen in the past.”

Warren reports, “‘I just got a keyboard,’ says Siri in the commercial, ‘I’m a computer now, like you.'”

Read more in the full article here.

MacDailyNews Take: Microsoft. Whose Surface Pro is firmly ensconced deeply within the vaunted “Other” category on every tablet market share list.

Here’s a fun fact: The first full single quarter of iPad Pro sales exceeded the total of all Microsoft Surface tablets ever sold.

Microsoft’s recently completed quarterly Surface (Surface Pro, Surface Book, Surface Hub) revenue: $965 million versus Apple’s latest quarterly iPad revenue: $4.876 billion.

Beleaguered Microsoft ought to be worrying about Surface’s crappy, failing batteries instead.

Apple’s iPad Pro handily outsells Microsoft’s Surface in launch quarter – February 1, 2016
New England Patriots’ coach Belichick: Microsoft Surface breakdowns are common – January 26, 2016
Beleaguered Microsoft admits to parade of bugs in weak-selling Surface lineup – December 17, 2015
A single quarter of iPad Pro sales will exceed the total of all Microsoft Surface tablets ever sold – November 24, 2015