“This week, Fast Company published a series of interviews with Apple’s executives from Tim Cook to Eddy Cue and Craig Federighi and Bozama Saint John and if there was one point that was clear across the board is it’s that Apple is built on the core principle of “making great products” but the way to deliver that greatness might look different from what it used to,” Carolina Milanesi writes for Techpinions. “This leads many to believe we are dealing with a different company altogether rather than a company that is evolving.”

“Tim Cook said he does not read all the Apple coverage, which means he is possibly spared the many times the ‘Steve would not have done this’ or ‘This would have never happened under Steve’ sentences appear in a commentary,” Milanesi writes. “Aside from the obvious (we actually don’t know what Steve would have done), there is another point many seem to forget — today’s market is very different than it was when Steve Jobs was CEO.”

“Different is not necessarily bad. Tim Cook has a different personality than Steve Jobs and, as we learned from this week’s interviews, a different management style,” Milanesi writes. “Apple is evolving and, in my view, doing it faster than it would have done under Steve Jobs. This is crucial for the long-term play.”

Read more in the full article here.

MacDailyNews Take: Apple has a lot of irons in the fire right now. We fully expect to interesting and very successful results from what Apple is forging today.

Why Apple likes to keep so many secrets – August 11, 2016
A radically different Apple looms; R&D reveals the company’s largest pivot yet is coming – May 11, 2016
Apple’s massive R&D expenditure indicates myriad projects in the pipeline – April 27, 2016
Apple gets much more bang for its R&D buck than Google and other tech companies – November 30, 2015
Massive R&D increase suggests Apple is working on something huge – May 4, 2015

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]