“The latest HTC results, for its Q2, confirm another loss-making quarter for the smartphone and VR headset maker, with the Taiwanese company reporting revenue of NT$18.9 billion ($598 million) for the quarter versus the NT$33.0 billion ($1.07 billion) it made in the year ago quarter,” Natasha Lomas reports for TechCrunch. “That’s a drop of around 44 percent.”

“HTC reported a loss of NT$4.2 billion ($133 million) in its second quarter, which ended June 30,” Lomas reports. “The only bright spot here is that it’s less of a revenue plunge than the company made in its Q1 when it was 64 percent down, year on year.”

“HTC reported its first loss-making quarter back in October 2013, and ever since the company has been struggling to turn its smartphone fortunes around in the face of increasingly fierce competition and a squeeze on hardware profit margins,” Lomas reports. “Commenting on its Q2 in a statement, HTC CEO and chairwoman Cher Wang said: ‘In the space of one year, we have reimagined the company, reclaimed our top spot for innovation, and demonstrated solid execution across our major product lines. I believe that HTC has regained its innovative zeal and is looking ahead with confidence and ingenuity.'”

Read more in the full article here.

MacDailyNews Take: When even trampling all over Apple’s iPhone trade dress stops working for you, you know you’re doomed.

The [iPhone] design is quite weak; it’s very, very basic… [HTC has] a huge advantage.HTC CEO Peter Chou, September, 2007

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