“Apple will give September quarter guidance when it reports its June quarter results after the close today,” Chuck Jones writes for Seeking Alpha. “Since the iPhone has been generating over 60% of the company’s revenue it is the main determinate for what revenue guidance will be. When you analyze how many selling days the iPhone has had in the September quarter you can determine the tradeoff between revenue in the September vs. December quarters.”

“With the iPhone 7 not expected to drive a significant upgrade cycle, how many days between its announcement and first day of sales Apple decides on will have a substantial impact on guidance,” Jones writes. “This year the average sell-side revenue estimate for the June quarter is $42.1 billion vs. guidance of $41 to $43 billion and their September quarter projection is $45.8 billion or an increase of $3.7 billion. As you can see this is a pretty big 8.8% increase vs. last year when guidance was only a bit higher than June’s reported revenue. Now it may turn out that Apple substantially beats June quarter expectations and guidance comes in at what is currently forecast but it does look like guidance could come in light to very light.”

Read more in the full article here.

MacDailyNews Take: Again, it’s not just the iPhone 6/Plus. As we reminded yesterday morning: “Importantly, iPhone SE counts toward iPhone unit sales [and revenue], too.”

Get ready for Apple’s Q316 iPhone SE surprises – July 25, 2016
Analyst downgrades Apple, says company has ‘peaked under the leadership of CEO Tim Cook’ – July 25, 2016
Jim Cramer expects ‘not great’ earnings from Apple tomorrow – July 25, 2016
Could Apple surge 10% after earnings tomorrow? – July 25, 2016
Apple is ripe for a rally – July 25, 2016
All eyes on Apple as avalanche of quarterly reports from Silicon Valley begin – July 25, 2016
Apple to release Q316 earnings, webcast live conference call on July 26th – July 22, 2016
MacDailyNews presents live notes from Apple’s Q216 Conference Call – April 26, 2016
Apple reports earnings miss in Q216 – April 26, 2016
MacDailyNews presents live notes from Apple’s Q116 Conference Call – January 26, 2016
Apple reaps $18.4 billion quarterly profit, the largest ever recorded by a single public corporation – January 26, 2016
Apple beats on earnings; sets all-time records for revenue, net income, and EPS – January 26, 2016