“The numbers may look bad, but IDC cautions against panicking,” Zeman writes. “At 47%, Apple is still far and away the smartwatch leader. With 1.6 million units shipped during the second quarter, it more than doubled the 600,000 million units that Samsung shipped.”
“The refresh cycle is weighing heavily on consumers’ minds, according to IDC, which likely played a role in the slowdown of Apple’s smartwatch,” Zeman writes. “‘Consumers have held off on smartwatch purchases since early 2016 in anticipation of a hardware refresh, and improvements in WatchOS are not expected until later this year, effectively stalling existing Apple Watch sales,’ Jitesh Ubrani, senior research analyst for IDC Mobile Device Trackers, wrote in the report. ‘Apple still maintains a significant lead in the market and unfortunately a decline for Apple leads to a decline in the entire market. Every vendor faces similar challenges related to fashion and functionality, and though we expect improvements next year, growth in the remainder of 2016 will likely be muted.'”
Read more in the full article here.
MacDailyNews Take: Apple Watch 2 will break the wearable sales record (set by the original Apple Watch).