“Half of all current iPhone owners will upgrade to the next iPhone, believed to be known as the iPhone 7, as soon as the device launches later this year, a new study from device warranty provider Insurance2Go found in a survey of more than 1,000 people,” Don Reisinger reports for Fortune. “Nearly eight in ten current iPhone owners will upgrade either at launch or at some point thereafter, but will definitely choose the iPhone 7 when that time comes, the survey found.”

“However, Insurance2Go added that 19% of iPhone owners are planning to turn to the Samsung Galaxy S7 or another version of Samsung’s handset instead of the iPhone 7,” Reisinger reports. “Just 8% of existing iPhone owners will upgrade to a different device.”

MacDailyNews Take: Based on historical data and user satisfaction, this either this report or the survey’s findings are flawed (seems it’s the report, see our Take below). There is simply no way in hell that “19% of iPhone owners are planning to turn to the Samsung Galaxy S7 or another version of Samsung’s handset.” Period.

Reisinger reports, “Apple is expected to announce the iPhone 7 later this year and will likely launch the device in the fall around the same time its iOS 10 mobile operating system launches.”

Read more in the full article here.

MacDailyNews Take: We’ve found another report that makes more sense: “Only one in five (19%) of those surveyed said their next upgrade will be to a Samsung S7 or another version of the South Korean company’s handsets, while a further 8% will be upgrading to another handset provider,” Finance Digest reports. So, it’s 19% of the 1,000 people surveyed, not “iPhone owners,” who are planning to screw themselves with an Samsung iPhone wannabe. These poor, misguided saps are likely already toting around fake iPhones already, they are not “iPhone owners” as reported by Fortune‘s Reisinger.

So, bottom line: Half of all current iPhone owners will upgrade to Apple’s next-gen iPhone. In other words, as Steve would say: Boom!

[Thanks to MacDailyNews Reader “Rainy Day” for the heads up.]