“Apple has waded further into the political fray recently, sometimes against its will, but the jury’s still out on what the impact will be on the brand or the business,” Emily Stewart writes for TheStreet.

“Apple has decided not to provide funding or support for the Trump-helmed Republican National Convention in Cleveland in July,” Stewart writes. “Historically, Apple has been rather hesitant to get entrenched in politics and has stayed neutral. Cook’s predecessor, Steve Jobs, was famously reticent to political involvement.”

Data from YouGov’s BrandIndex, a daily perception research service for brands shows that “at the start of the year, Apple had an ‘impression rating’ of more than 45 (meaning 45% more people said they were positive than negative about the brand) among Democrats and of over 40 among Republicans,” Stewart writes. “Since that time, Apple’s rating among Democrats has dropped to about 30 and among Republicans to about 35.

Read more in the full article here.

MacDailyNews Take:

Some people have said that I shouldn’t get involved politically because probably half our customers are Republicans – maybe a little less, maybe more Dell than ours. But I do point out that there are more Democrats than Mac users so I’m going to just stay away from all that political stuff because that was just a personal thing. — Steve Jobs, August 2004

SEE ALSO:
Nancy Pelosi blasts Apple CEO Tim Cook for hosting GOP fundraiser – June 28, 2016
Apple’s detestable moral hypocrisy – June 21, 2016
Apple CEO Cook to host Paul Ryan fundraiser as company tries to strengthen relationships with key Republicans – June 20, 2016
Apple quashes rifle Emoji – June 20, 2016
Apple refuses to aid 2016 GOP presidential convention over Trump comments – June 18, 2016
Apple condemns Mississippi’s new religious freedom law – April 7, 2016
Apple objects to North Carolina law company says discriminates against LGBTs – March 28, 2016
Apple CEO Tim Cook attends secret meeting with tech CEOs , top Republicans in plot to stop Trump – March 8, 2016
Apple backs U.S. bill banning lesbian, gay, bisexual and transgender discrimination – July 23, 2015
Tim Cook leads over 8,000 Apple employees in San Francisco Gay Pride Parade – June 29, 2015
Apple CEO Tim Cook celebrates gay marriage ruling: ‘Here’s to the crazy ones’ – June 26, 2015
Tim Cook: Apple ‘deeply disappointed’ with Indiana’s new religious-objections law – March 27, 2015
Apple CEO Tim Cook attends secret meeting with tech CEOs , top Republicans in plot to stop Trump – March 8, 2016
Apple’s climate change efforts might be based on misguided idealism – April 21, 2015
Apple CEO Cook makes ‘substantial’ donation for gay rights activists in U.S. South – December 19, 2014
Alabama sexual orientation anti-discrimination bill to be named after Apple’s Tim Cook – December 4, 2014
Apple CEO challenges home state of Alabama on LGBT rights – October 27, 2014
Apple joins Gay Pride parade in Austin, Texas – September 21, 2014
Apple releases video highlighting employee participation in San Francisco’s LGBT Pride Parade – July 8, 2014
Tim Cook, Apple employees march in LGBT Pride Parade in San Francisco – June 30, 2014
Apple inviting employees to march in annual San Francisco LGBT Pride Parade – May 7, 2014

[Thanks to MacDailyNews Readers “Fred Mertz” and “David E.” for the heads up.]