“Advanced Semiconductor Engineering, the world’s biggest chip assembler and tester, on Tuesday said Apple is being more conservative in placing orders compared with a year ago, while Chinese smartphone brands are trying to grab market share despite softening demand,” Cheng Ting-Fang reports for Nikkei. “‘In the smartphone market, meanwhile, other players besides Apple are more aggressive regarding booking chips this year,’ Wu said. But, he added, ‘I don’t think anybody is overly aggressive this year, so I don’t think there would be any serious inventory correction issue similar to last year.'”
Read more in the full article here.
“Wu’s comments support the view that Apple has been reining in iPhone orders in light of comparatively weak iPhone 6s/6s Plus sales,” AppleInsider reports. “While the products are still Apple’s main source of revenue, the company encountered its first year-over-year iPhone decline in the March quarter, and sales aren’t expected to pick up until sometime after the launch of this fall’s ‘iPhone 7.'”
Read more in the full article here.
MacDailyNews Take:
Well said, MDN.