“Apple Inc. is investigating how to charge electric cars, talking to charging station companies and hiring engineers with expertise in the area, according to people familiar with the matter and a review of LinkedIn profiles,” Julia Love and Alexandria Sage report for Reuters.

“The moves show Apple responding to a key shortcoming of electric vehicles: ‘filling up’ the batteries. A shortage of public charging stations, and the hours wasted in charging a car, could be an opportunity for Apple, whose simple designs have transformed consumer electronics,” Love and Sage report. “Apple is now asking charging station companies about their underlying technology, one person with knowledge of the matter said. The talks, which have not been reported, do not concern charging for electric cars of Apple employees, a service the company already provides. They indicate that Apple is focused on a car, the person added. Charging firms are treading carefully, the person added, wary of sharing too much with a company they view as a potential rival.”

Love and Sage report, “It is unclear whether Apple would want its own proprietary technology, such as Tesla Motors’ Supercharger network, or design a system compatible with offerings from other market players.”

MacDailyNews Note: You might want to look at how iPhones, iPads, and Apple Watches charge for a clarifying clue.

“Apple has also hired at least four electric vehicle charging specialists, including former BMW employee Rónán Ó Braonáin, who worked on integrating charging infrastructure into home energy systems as well as communication between EVs, BMW and utilities, according a LinkedIn review,” Love and Sage report. “As recently as January Apple hired Nan Liu, an engineer who researched a form of wireless charging for electric vehicles, for instance. Quartz earlier this month reported that Apple had hired former Google charging expert Kurt Adelberger.”

Read more in the full article here.

MacDailyNews Take:

I’ve always wanted to own and control the primary technology in everything we do. — Steve Jobs

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