“Apple will continue its reduced production of iPhones in the April-June period in light of sluggish sales, according to parts suppliers notified of the plan,” Nikkei reports.

“Slow sales of the flagship iPhone 6s and iPhone 6s Plus, which debuted last autumn, have forced Apple to adjust inventories. It lowered production for the January-March quarter by about 30% from the year-earlier period,” Nikkei reports. “With sales still sluggish, the U.S. company has told parts suppliers in Japan and elsewhere that it will maintain the reduced output level in the current quarter.”

“Apple apparently does not plan to produce a large enough volume of the small iPhone SE released last month to offset the slump of its flagship series,” Nikkei reports. “However, should Apple decide to release its next flagship model earlier than the usual September launch, parts production for that smartphone could take off around late May.”

Read more in the full article here.

MacDailyNews Take: “Sluggish sales?” “Slow sales?” Proof? None given by Nikkei. Type “sluggish” again, you deceitful hacks.

It’s déjà vu all over again. When will the markets look at Nikkei‘s history is reporting “slow iPhone sales” ahead of earnings and compare to actual results instead of panicking in knee-jerk fashion to whatever bullshit Nikkei throws out there?

Smart investors learn from history to ignore the bullshit.

Even if a particular data point were factual it would be impossible to accurately interpret the data point as to what it meant for our overall business because the supply chain is very complex and we obviously have multiple sources for things, yields might vary, supply performance can vary. The beginning inventory positions can vary, I mean there is just an inordinate long list of things that would make any single data point not a great proxy for what’s going on. Apple CEO Tim Cook, January 23, 2013

Here’s the replay of events from three years ago (recycled fomenting with a few voices of sanity peppered in here and there):

• Apple manipulated by Wall Street Journal before earnings? – January 22, 2013
Japan’s Nikkei, The Wall Street Journal blow it, get iPhone demand story all wrong – January 16, 2013
Did Apple reduce 4-inch Retina display orders due to improving yields? – January 15, 2013
Analysts: iPhone 5 demand ‘robust;’ ignore the non-news noise – January 15, 2013
Apple iPhone suppliers decline on report orders cut by 50% – January 15, 2013
Apple swoon erases $17 billion from stock market – January 14, 2013
Apple iPhone 5 production cut signaling a new product release? – January 14, 2013
Apple drops to 11-month low on old reports of component cuts – January 14, 2013
The strange math of Apple’s alleged massive iPhone 5 component cuts – January 14, 2013
UBS analysts: Apple iPhone component order reduction ‘old news’ – January 14, 2013
Apple pulls down U.S. futures – January 14, 2013
Apple shares drop below $500 after reported cuts in iPhone 5 parts orders – January 14, 2013

SEE ALSO:
Top-rated analyst: Apple’s iPhone business is healthy – January 7, 2016
Apple falls for third day as so-called ‘iPhone woes’ trim $40 billion in value – January 7, 2016
Apple stock price tumbles 3% in premarket, now trades well below $100 – January 7, 2016
Apple stock slumps near $100 amid ‘iPhone sales worries’ – January 6, 2016
Wall Street’s freak out over declining iPhone sales is overblown – January 6, 2016
Piper Jaffray: Apple’s iPhone production cut do not necessarily presage sales decline – January 6, 2016
Foxconn plans ‘rare’ holiday as iPhone output fears rattle investors – January 6, 2016
Apple stock price falls on Nikkei report of 30% iPhone production cut – January 5, 2016