“Uh oh. There are thunderstorm clouds on the technology horizon, and the once shining beacon of hope for the tech sector has it a wall (it’s Friday; mixed metaphors are on sale),” Kate MacKenzie writes for Mac360.

“Apple is projecting not just slower growth in the future, but no growth, as in revenue and profits in the next quarter that are going down; lower than the same period last year,” MacKenzie writes. “It’s been expected for years by the Chicken Little market prognosticators, but now it’s official. Apple has hit its peak. Years from now will we look back and see 2016 as the start of the Great Technology Apocalypse?”

“A change is coming, a filtering of players, consolidation, if you will. Once major players – HTC, Motorola, BlackBerry, and others– are no longer major. The mid-range and low end of the smartphone market, the largest mover of technology the past decade, operates on thin to no margins, and there’s only one company that offers an aspirational brand. Even while Apple’s revenue and profits dip, competitors will drop even more, and worse, their most valuable customers, who aspire to own better products, will move from Android and Windows to Apple,” MacKenzie writes. “Apple will not only weather the stormy apocalyptic clouds, it will emerge lean and clean and mean because Apple’s entire product line is aspirational in nature which attracts the customers that will prosper during the apocalypse.”

Read more in the full article here.

MacDailyNews Take: Bring. It. On.

Cull the leeches!

Death is very likely the single best invention of life. It is life’s change agent. It clears out the old to make way for the new.