“A not so long time ago, in a galaxy not so terribly far removed from this one, there was a disturbance in the Force. Apple Computer, as it was known back then, was quite literally on the verge of going out of business. The vultures were circling, the epitaphs were being written, the end was nigh,” Mark Rogowsky writes for Forbes. “The Empire, Microsoft for those keeping score, had won, led by Bill Gates, the Darth Vader of the business world. Its Death Star — which went by the name of Windows — had taken over the Galaxy and blanketed it in the beige boxes of its stormtroopers, each of which carried a brain built by Emperor Grove of Intel.”

“What happened next, of course, is a tale as stunning as Luke Skywalker and a bunch of furry Ewoks overcoming the Empire, destroying the Death Star, deposing Vader, and bringing a new era. Nearly two decades removed from those dark days, the embodiment of that era — the Apple iPhone — is at the peak of its power,” Rogowsky writes. “It brings in most of the profits in the industry, fueling ‘the rebellion.’ It’s magnetic pull brings developers by the millions to the platform, making the Force strong with iPhone.”

“Still, as we exit 2015, there is a disturbance in the ‘light side’ of the Force. Apple, apparently, is once again doomed. Wait, what you say? It’s the most valuable company there is, worth more than $600 billion,” Rogowsky writes. “Yes, yes, but as Yoda might tell us: Reason not from absolutes, see the world for the relative.”

Read more in the full article here.

MacDailyNews Take: In the long run, even Wall Street will figure it out.

I believe Apple’s brightest and most innovative days are ahead of it. — Steve Jobs