“South Korean consumer electronics maker LG Electronics Inc. has launched a new luxury smartwatch, tracking its chief competitor Apple Inc.,” Archibald Preuschat reports for The Wall Street Journal.

“The smartwatch is based on LG’s latest wearable, the Urbane Watch, and features a 23-carat gold case with an alligator leather strap,” Preuschat reports. “Apple uses 18-carat gold for its luxury smartwatches, launched earlier this year. While the Apple Watch starts at $10,000 and can cost up to $17,000, LG’s luxury smartwatch will retail for ‘approximately $1,200’ LG said Monday.”

LG Urbane Android stupidwatch

LG Urbane Android stupidwatch

Preuschat reports, “Until the end of October, availability will be limited to 500 pieces only, LG said.”

Read more in the full article here.

MacDailyNews Take: Obviously, originality is quite the virtue in South Korea. Highly prized.

Good luck selling even 500 units, Lucky Goldstar. You’ll need it.

SEE ALSO:
Why there will be lines for the $17,000 gold Apple Watch Edition – March 28, 2015
Apple Watch Edition could make gold cool again for Americans and Europeans – March 13, 2015
Why is Apple making a gold Watch? – March 12, 2015
Apple Watch Edition’s 18-karat gold is twice as hard as standard gold – March 11, 2015
Incensed over the $17,000 Apple Watch Edition? You must be poor – March 9, 2015