“The problem, of course, is that it doesn’t seem to be working very well for any company other than Apple,” Epstein writes. “Despite the striking similarities between each iPhone model and the one that preceded it, Apple’s phone sales continue to climb. Every year, Apple sets new launch-weekend sales records and new full-year sales records.”
“Everyone has his or her own theories on why Apple is able to find so much success with this strategy. In reality, it’s the result of a combination of several of the most popular theories — hype, marketing, a shockingly faithful fan base, superior design, superior quality, a superior user experience, and so on,” Epstein writes. “But Apple’s unprecedented success has led its rivals to adopt the same strategy with their flagship smartphones, and to be frank, it’s just not working… Apple pulls in more than 90% of the smartphone industry’s profit among global vendors each quarter. That staggering figure isn’t likely to change anytime soon…”
Read more in the full article here.
MacDailyNews Take: Steve Jobs called it “revolutionary” for a reason.
[Thanks to MacDailyNews Reader “MotivDev” for the heads up.]