“If you have an Apple ID, you probably get emails from the company touting new products,” Kirk McElhearn writes for Kirkville. “I’ve gotten several about the Apple Watch, and I got one today about the new MacBook.”

“I clicked the Buy Now link in the email, and selected a configuration, only to see this on the Apple website: ‘Available to ship: 4-6 weeks,'” McElhearn writes. “It doesn’t seem very productive to tell people to ‘Buy Now’ when you can’t get a product for four to six weeks (plus delivery time; so, in reality, about five to seven weeks).”

“I think Apple should either wait to promote products they can’t ship, or be more explicit in their emails,” McElhearn writes. “It’s not a positive experience for users, and merely reinforces the image of Apple as an elitist brand. If you can’t ship, you shouldn’t taunt people.”

Read more in the full article here.

MacDailyNews Take: Hey Tim and Co., what’s the point of having “the best product pipeline in 25 years” if it takes you 25 years to fill it?

Real artists ship. – Steve Jobs