“When Tidal made its big media push at the end of March, the core message was clear: While other streaming music services like Spotify and Pandora pay a pittance to artists, Tidal offers musicians a better deal,” Tero Kuittinen writes for BGR. “Unfortunately, Tidal also opted to use super stars like Nicki Minaj and Beyonce as spokespersons for the app. The result was the ultimate mixed message: You should feel sorry about how little money Nicki makes.”

“Two weeks after Tidal briefly cracked the U.S. iPhone top 20 download chart, the app has crashed out of the top 700,” Kuittinen writes. “Apparently American consumers have limited empathy towards Beyonce and Nicki.”

MacDailyNews Take: Smirk.

Kuittinen writes, “Soon after the launch fiasco, Tidal’s CEO was kicked out in a ‘streamlining’ move.”

MacDailyNews Take: Or, in the vernacular: “Loading the shortbus.”

“The new CEO Peter Tonstad, a former consultant for the Norwegian Ministry of Environment, has his work cut out for him,” Kuittinen writes. “To make matters worse for Tidal, its main rivals are now surging. On April 20th, Pandora and Spotify occupied positions No. 3 and No. 4 on the U.S. iPhone revenue chart, respectively… It looks like Tidal’s attacks on Spotify and Pandora actually managed to increase public awareness of the services…”

Read more in the full article here.

MacDailyNews Take: As we wrote of Tidal on March 31st:

Just another also-ran set to be obliterated by iTunes Music.

Related article:
Why Jay-Z’s ‘Tidal’ music subscription service doesn’t matter – March 31, 2015