“Looking beyond the new MacBook’s 13.1″ thinness, its 2-lb weight, retina display, state-of-the-art individually backlit keyboard and solid-state multi-touch trackpad, the new MacBook for all its pizzazz is set to crush the Windows-based competition with what may be the most import specification of all for the mobile crowd — battery life,” Mark Reschke writes for T-GAAP.

“HP, Asus, LG and Samsung have been quick to deliver new ultra portable laptops with Intel’s latest Core M processor, but only a few have joined Apple to deliver the slightly higher-end Core M 5Y71 processor. The closest PCs matching up to Apple’s new MacBook are either HP’s Elitebook Folio 1020 or Samsung’s ATIV Book 9 NP930X2 (what marketing ‘geniuses’ come up with these naming conventions?)” Reschke writes. “Both competitors deploy the higher-end Core M 5Y71 processor, are fan-less and are 2.8-lbs. and 2.1-lbs respectively. Both HP and Samsung’s notebooks seem quite thick when compared to Apple’s MacBook, as PC makers will continue to deploy what can now only be described as fat legacy ports, due to Apple’s use of the Lightening-sized USB-C port.”

“The HP starts at $1,249, but only delivers 128GB of SSD storage and 8GB of RAM, while the Samsung starts at $1,199 and comes equipped with the same 8 GB of RAM and 256 GB of MacBook SSD storage,” Reschke writes. “Suffice to say, despite some in the media crying foul on Apple pricing, the new MacBook’s $1,299 is completely justified, if not lower in price, to the PC competition…. [plus] Apple is crushing their hardware competitors with amazing battery life.”

Read more in the full article here.

MacDailyNews Take: Only Apple controls the whole widegt and can tailor hardware to softaware and vice versa. Not to mention, Apple’s unique terraced, contoured battery design. As always, the PC assemblers cannot compete.

Related articles:
Why Apple is banking on USB-C for its new 12-inch MacBook and beyond – March 25, 2015
Ports? We don’t need no stinkin’ ports! Why Apple’s MacBook will be a hit – March 16, 2015
Gruber: Apple invented USB-C reversible-plug connector – March 14, 2015
The new one-port Apple MacBook? No problem for those living in 2015 – March 12, 2015
AnandTech hands on Apple’s new 12-inch MacBook: ‘By far the most portable Mac Apple has ever created’ – March 12, 2015
Apple’s revolutionary new 12-inch MacBook heralds world without wires and cables – March 11, 2015
PC Mag hands on Apple’s all-new 12-Inch MacBook: ‘You’ll want to carry it with you everywhere’ – March 10, 2015
Hands-on with Apple’s One-port wonder, the amazing MacBook with 12-inch Retina display – March 9, 2015
Apple unveils all-new MacBook, the thinnest and lightest Mac ever made – March 9, 2015