Does Apple risk blowback over Tim Cook’s gay rights activism?

“It has been extraordinary watching how Apple CEO Tim Cook has emerged as a leader on the issue of gay rights,” Michelle Quinn writes for SiliconBeat. “From coming out in Bloomberg as a gay man in October, Cook continues to define what his — and his company’s — brand stands for when it comes to gay rights. I am struggling to think of another CEO of a major, consumer-facing company doing anything close.”

“In the latest instance, Cook’s op-ed in the Washington Post aligns both his point of view with Apple’s business as being against anti-gay measures disguised as religious freedom proposals,” Quinn writes. “Steve Jobs, the prior CEO, always appeared reluctant to talk about social issues publicly. Rather, he chose to keep the focus on Apple’s products and services.”

“Cook is putting the Apple brand in the middle of the debate. And that must come with some risks, such as reduced sales by supporters of such measures,” Quinn writes. “After all, state political leaders, who are pursuing these bills, are often quite responsive to their electorate, who may support their efforts.”

Read more in the full article here.

Related articles:
Apple CEO Tim Cook says ‘religious freedom’ laws are dangerous – March 30, 2015
Tim Cook: Apple ‘deeply disappointed’ with Indiana’s new religious-objections law – March 27, 2015

202 Comments

  1. Tim Cook is now an influential leader where 20 years ago he was not. So now he has some power to speak up and I don’t think it will hurt Apple’s business in the slightest. There are other CEO’s who are also out spoken on this issue and I think Indiana’s law needs to be changed. DF the only blowjob is you because you obviously don’t know what’s going on.

  2. If Tim Cook wants to be an activist for gay rights, that is his prerogative. However, unlike Steve Jobs, Tim Cook no longer seems to view his role as CEO as to be solely focused on making insainly great products that simply work. He is using his position to advance an agenda other than Apple products. For example, how many releases of iOS 8 have there been and it still is full of bugs and no one has been fired. Steve Jobs understood people would pay premium prices for premium products. Premium products work correctly. If they didnt, some VP at Apple was gone. Remember the Moblie Me release?

  3. For all of you who have posted nasty things about religious people, I hope one day when your car breaks down, or you lose your job, or your life falls apart that a loving Christian comes by your side and helps you to get back on your feet – even though you hurled vile insults at them.

    Jesus died for us all because we all fell short of God’s law and He paid the price for all us who fell short. When someone dies for you and rises again, not only is that a scandalous act of love, you take their words more seriously than anyone else.

    I’m willing to endure all the bad stuff that you might say about us Christians just for one opportunity to give you a cup of water when your life is thirsty.

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