“In the latest instance, Cook’s op-ed in the Washington Post aligns both his point of view with Apple’s business as being against anti-gay measures disguised as religious freedom proposals,” Quinn writes. “Steve Jobs, the prior CEO, always appeared reluctant to talk about social issues publicly. Rather, he chose to keep the focus on Apple’s products and services.”
“Cook is putting the Apple brand in the middle of the debate. And that must come with some risks, such as reduced sales by supporters of such measures,” Quinn writes. “After all, state political leaders, who are pursuing these bills, are often quite responsive to their electorate, who may support their efforts.”
Read more in the full article here.
Apple CEO Tim Cook says ‘religious freedom’ laws are dangerous – March 30, 2015
Tim Cook: Apple ‘deeply disappointed’ with Indiana’s new religious-objections law – March 27, 2015