“Within three years of Steve Jobs’ return to Apple in 1996, he transformed the then-struggling company into an innovation machine capable of consistently stealing attention from the rest of the industry. This year’s Consumer Electronics Show in Las Vegas suffered at least its fifteenth year of being upstaged by Apple,” Daniel Eran Dilger writes for AppleInsider.

“Apple’s ability to consistently overshadow everyone else at CES over the past 15 years offers clear insight into how the company’s transformation occured, but also offers advice to struggling, smaller rivals; highlights the problems inherent in broadly licensed platforms (like Windows and Android) and provides some clues of how the consumer electronics industry will play out into the future,” Dilger writes. “Conveniently, Apple’s 15 years of overshadowing CES begins with a decade of the company’s successfully stealing the show from Microsoft, followed by the most recent five years of whipping Google and its Android partners (particularly Samsung), which have collectively inherited Microsoft’s role at CES.”

“Going forward, Apple’s largest potential threat appears to be the risk of internal failure, getting sidetracked or distracted away from its core values by too much self-assuredness,” Dilger writes. “With Samsung on the ropes and Google failing to really turn things around, Apple appears to have little real external competition going into 2015, allowing the company to rapidly expand and build upon its existing successes.”

Full history in the complete article here.