“What do you do if you’re a celebrity and nude pictures you happened to store in the cloud are suddenly all over the Internet?” Leonid Bershidsky writes for Bloomberg View. “We’ve seen the full spectrum of possible reactions, only one of which makes sense.”

“There’s denial [former Nickelodeon star Victoria Justice]… There’s righteous anger [Death Proof star Mary Elizabeth Winstead],” Bershidsky writes. “Then, of course, there’s the call to your lawyer, who will be outraged on your behalf and threaten to sue everyone caught spreading the pictures, as lawyers for Oscar winner Jennifer Lawrence and model Kate Upton have done. That will prompt the few mainstream media and blogs that have published the stolen pics to take them down, and links to the hacker’s trove disappearing from Reddit, only for new ones to appear within minutes. The Internet never forgets, and there are more onanists than lawyers.”

“The one reasonable reaction I have seen came from Kirsten Dunst, star of Lars von Trier’s Melancholia. ‘Thank you iCloud,’ she tweeted, adding the emoji icons for a slice of pizza and a smiling turd. If you need a translation of the rebus, Dunst’s opinion of Apple’s cloud service is unfavorable,” Bershidsky writes. “iCloud’s terms of service… [read] in plain English, as long as Apple can prove that it took care to prevent unauthorized access — and even despite the Find My iPhone vulnerability, it will always be able to prove it — any hacks are the user’s fault after clicking that ‘Accept’ button.”

Read more in the full article here.

MacDailyNews Take: As we wrote yesterday:

The problem is that too many people use one password for multiple services. The hackers guess it right once and than have access to all sorts of things: cloud storage, bank accounts, twitter, email, etc.

Regardless of the origination of these photo and videos, social engineering hacks can be thwarted, at least for iCloud. Use two-step verification for Apple ID to keep your personal information as secure as possible. More info here.

As we’ve written before: Always use unique passwords and use Apple’s Keychain Access and iCloud Keychain to create and manage them. When used properly, it works like a dream.

Related articles:
Apple ‘actively investigating’ Jennifer Lawrence, other nude celebrity photos hack – September 1, 2014
Apple’s iCloud not likely the sole source of leaked Jennifer Lawrence, other nude celebrity photos and videos – September 1, 2014