“The revenue and earnings opportunity is huge for Apple. According to research firm Adyen, the share of payment transactions taking place on a smartphone or tablet grew to 19.5% in December 2013 from 12.6% in December 2012. And close to 73% of these mobile transactions took place on an iOS device (vs. 27% on Android devices)!” AtonRâ Partners writes. “We believe that investors’ first reaction could be to assume that Apple will catch up with PayPal pretty soon and hence to value Apple’s mobile payment initiative at least in line with PayPal. As PayPal is worth around $40bn, the Apple stock price could get a 6% boost. But there is obvious upside on this figure in our view, as Apple has a much larger (and high-end) user base: 800m users vs. 152m PayPal users.”
Read more in the full article here.
MacDailyNews Take: As we wrote earlier today regarding the Jennifer Lawrence et al. iCloud nude photos hack:
Bad, bad, bad optics. In fact, it’s tough to imagine worse optics for Apple if they do indeed hope to debut a mobile payment system in a week. Yes, these celebrities should have used two-step verification for Apple ID if they wanted to keep their accounts secure, but there are no two ways about it: Failing to prevent brute-force iCloud password attacks long ago was a tremendous oversight for the world’s most valuable company. Apple needs to be equated with security and privacy. Today, they are not. Today, in the minds of the general public, Apple is insecure and nothing is private on Apple devices. Apple’s rather dysfunctional and often too-slow-to-react PR department has a challenge to rival Antennagate on their plates, one week ahead of the company’s most important events ever. Good luck, Apple!
Public Service Announcement: The problem is that too many people use one password for multiple services. The hackers guess it right once and than have access to all sorts of things: cloud storage, bank accounts, twitter, email, etc.
Regardless of the origination of these photo and videos, social engineering hacks can be thwarted, at least for iCloud. Use two-step verification for Apple ID to keep your personal information as secure as possible. More info here.
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