“Samsung is planning to launch a new, high-end smartphone next month that will be designed to take on the iPhone 6,” Don Reisinger reports for CNET.

“Over the weekend, Korean publication ETNews reported that Samsung is working on a device known as the Galaxy Alpha that it plans to launch in August,” Reisinger reports. “Samsung wants to get the handset out to store shelves before Apple has a chance to announce the rumored iPhone 6, the report said, citing sources who claim to have knowledge of the situation.”

MacDailyNews Take: So they can rope in a few more clueless suckers before Apple unveils the world’s next flagship smartphone.

“For months, reports have been swirling, suggesting Samsung is working on a higher-end smartphone than its flagship Galaxy S5, which only just launched in April, that will sport a metal chassis and come with several additional features to make it feel higher-end,” Reisinger reports. “According to the ETNews source, the Galaxy Alpha will be a mix between the Galaxy S5 and Samsung’s phablet, the Galaxy Note.”

Read more in the full article here.

MacDailyNews Take: “To make it feel higher-end.” Not to be higher-end.

“High-end” for Samsung is third rate for Apple.

There is one only “high-end” smartphone in the world. All of the rest are lower-class wannabes.

cellphones before and after Apple iPhone