“Investors have clamored for Apple wizardry — a much-anticipated iWatch or iTV, perhaps. To these critics, Mr. Cook is uninspiring, his social views window dressing, when what they want is magic,” Richtel and Chen report. “To shore up shareholder faith, Mr. Cook split the stock, increased the dividend and engineered a $90 billion buyback — steps that helped shares rebound almost entirely. He has taken other steps to strengthen the company, like pushing Apple products into China, a potentially huge market, and acquiring talent, most recently spending $3 billion to buy Beats, a music company that brings Apple two major music-industry shakers and deal makers, Dr. Dre and Jimmy Iovine.”
“Reflecting his personal views, Mr. Cook is trying to broaden Apple’s brand, too, taking to Twitter and other public venues to express support for environmentalism and gay rights (and for Auburn University football). He has also emphasized the use of sustainable products at the company. Early in his tenure, playing catch-up with other corporations, he established a program to match employee charitable contributions; he has upped the company’s own giving, too,” Richtel and Chen report. “Jonathan Ive, the head of design at Apple and a name nearly as adored by its followers as Steve Jobs, says Mr. Cook has not neglected the company’s central mission: innovation. ‘Honestly, I don’t think anything’s changed,’ he said. And that includes the clamor for some exciting new thing. ‘People felt exactly the same way when we were working on the iPhone,’ Mr. Ive added. ‘It is hard for all of us to be patient… It was hard for Steve. It is hard for Tim.’”
Much more in the full article here.
MacDailyNews Take: As we’ve written in various forms many times, as recently as May 31st:
Those who underestimate Tim Cook’s Apple are in for a rude awakening.
Jony Ive hasn’t been given too much power at Apple – because he’s always had it – February 5, 2013
Steve Jobs left design chief Jonathan Ive ‘more operational power’ than anyone else at Apple – October 21, 2011