“So the news came this week that Microsoft’s stock has ticked up,” Gene Steinberg writes for The Tech Night Owl. “According to the rumor mill, Nadella will use his first major press meeting to announce the impending arrival of Office for the iPad.Microsoft has been hoping and dreaming that customers will be lining up to buy Surface tablets, and similar gear from other PC OEMs, because they alone offer a full Office suite on a mobile platform. But people aren’t lining up. It doesn’t seem that having Office has helped sell a Surface, nor has the lack of Office hurt sales of the iPad.”

“Indeed, iPad users have choices. Number one with a bullet is Apple’s own iWork suite, which is free with the purchase of a new Mac, iPad or iPhone, and updates are free with existing gear if you own the previous version. Microsoft may find it advantageous to make OneNote free, but making Office free for iOS would put a stake in the heart of a huge potential income stream,” Steinberg writes. “and that’s nothing to sneeze at. Despite the alternatives, there is still a hefty customer base of Office users, and if Microsoft does a decent job at delivering the iPad version, and keeps it affordable — though it’ll probably require an Office 365 subscription — it could chalk up high sales.”

Steinberg writes, “Sure, I suppose it is possible that time has really passed Microsoft by. If they cannot succeed with an iPad version of Office, it would indeed raise question marks about the company’s ongoing strategy, such as it is.”

Read more in the full article here.

MacDailyNews Take: No, we don’t need Microsoft or their shiteous bloatware shackled to endless subscriptions.

Buh-bye, Borg.

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