“According to our sources, Apple retail employees were informed this morning that beginning today, anyone who purchases an Apple TV from Apple will receive a free $25 iTunes gift card,” Dan DeSilva reports for 9to5Mac. ‘Update: Apple has confirmed the promo, and according to the T&C online orders are also eligible.”

“The promotion is scheduled to end on March 5th. iTunes gift cards can be used to download movies, music, apps, and more,” DeSilva reports. “Back in January we reported that Apple was testing the new Apple TV hardware that could include a revamped operating system and possibly app and game support for sometime in the first half of 2014”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz,” “Dan K.,” and “Bill” for the heads up.]