“In emerging markets, however, it’s a different story,” Rogowsky writes. “With lower incomes, the expensive iPhone — which runs north of $600 without a subsidy and sometimes much higher — is simply out of reach for hundreds of millions of mobile customers. In an explicit move to address that, Apple is resuming production of the discontinued, 3-year-old iPhone 4 for India, Indonesia and Brazil only, per a report in The Economic Times.”
“The iPhone 5s stars at 56,500 rupees, about $850, in India. The cheapest model that had been in the lineup was the iPhone 4S, which goes for 26,500 rupees ($425) “under exchange,” or with a trade in of another phone, the Times reports. The iPhone 4 now clocks in at 20,000 rupees ($320) and it’s likely that trade-ins will lower that further in at least some cases,” Rogowsky writes. “The reason this is significant is that it breaks tradition for Apple. The cheapest no-contract, new iPhone in the U.S. is the iPhone 4S, which is hard to find for less than $450, although one can do better with a trade-in. It’s not a fundamental shift in strategy for Apple, but more one of tactics.”
Read more in the full article here.