“The greatest innovator in the world right now is Google — not Apple, said Walter Isaacson, author of the best-selling biography “Steve Jobs,” Matthew J. Belvedere reports for CNBC. “Case in point—he told CNBC’s ‘Squawk Box’ on Wednesday: Google buying Nest Labs is a bigger development than Apple selling iPhones on China Mobile’s network.”

“The Nest portfolio of smart thermostats and fire detectors will be added to Google’s gee-whiz tool shed of giant robots, self-driving cars and Google Glass,” Belvedere reports. “Isaacson also pointed out that Nest co-founder and CEO Tony Fadell will be joining Google as part of this deal. ‘Fadell was one of the team that created the iPod. He was very deep into the Apple culture… when Apple was so innovative.'”


Walter Isaacson

Walter Isaacson

The greatest innovation in the world today is coming from Google. – Walter Isaacson

“To play catch-up, Cook has to think about what industry he wants to disrupt next, Isaacson said,” Belvedere reports. “‘I think Steve Jobs would have wanted as the next disruptive thing to either have wearable-like watches or TV, an easy TV that you can walk into the room and say put on ‘Squawk Box’ … or disrupt the digital camera industry or disrupt textbooks.'”

Read more in the full article here.


MacDailyNews Take: Anyone who can take a raging ball of fire like Steve Jobs and reduce his life to a bland cardboard cutout harbors some, er… special skills. As with passionate, interesting writing, judging companies’ levels of innovation isn’t one of Isaacson’s talents, either.

Go back to your day job, Walter. You know, churning out mind-numbing, by-the-numbers pablum that nobody* can finish without massive amounts of willpower and Red Bull.

Stop posing on TV as an Apple expert, or any sort of tech business expert, because totally blowing it by squatting out an interminable doorstop after being handed the biography subject of the century only makes you an expert in one thing: Failure.

After 630-pages that we never thought would end, we know you love facts, so here are a couple: You’re as much of an Apple/technology expert as any random fscktard off the street, you insipid milker, and your book was only a bestseller because it had Steve Jobs name and face on the cover, not because of you, Mr. Soporific.

And, CNBC, what’s next, analysis of the pharmaceutical industry by Patrick Dempsey?

*Having a bit more than a passing interest in Steve Jobs, even we could barely make it though Walter’s God-awful Steve Jobs textbook! No wonder Sorkin promptly threw it in the trash and started over from scratch.