“As promised, the Mac Pro appeared on Apple’s online store Thursday morning, starting at $2,999,” Philip Elmer-DeWitt reports for Fortune.

“But as it turns out, it’s neither a Christmas miracle nor a windfall for Dell,” P.E.D. reports. “If you order a MacPro today, shipping isn’t guaranteed before Dec. 30 — way too late for Santa — and, dude, the 4K monitor offered for sale on the site is Sharp’s, not Dell’s.”

P.E.D. writes, “Why isn’t Apple making the monitor? [Here are] three theories…”

Read more in the full article here.