Apple executives reached out to employees on Wednesday “in a company wide email urging them to review Apple’s Business Conduct Policy, a document describing how employees should conduct themselves in and outside the company while representing Apple,” Jordan Kahn reports for 9to5Mac.

“An email from Apple’s SVP and General Counsel Bruce Sewell [see full article] was accompanied by a new version of the policy available to employees in iBooks format and a video from CEO Tim Cook discussing the policy,” Kahn reports. “It’s unclear if there was a situation at Apple that could have prompted the email and video from Apple executives to employees. Apple notes that the policy ‘explains in very clear terms how you are expected to conduct yourself with our customers, business partners, government agencies, and fellow employees.’”

Kahn reports, “In the video, Tim Cook quotes Martin Luther King Jr.: ‘As Dr. Martin Luther King once said, the time is always right to do what’s right. At Apple, we do the right thing. Even when it’s not easy. If you see something that doesn’t meet our standards, speak up. Whether it’s a quality issue or a business practice, if it affects Apple’s integrity, we need to know about it.’”

Read more in the full article here.

[Thanks to MacDailyNews Reader "Fred Mertz" for the heads up.]