Apple’s iOS 7 launch was so massive it nearly broke the Internet

“As big as the lines outside Apple stores were for the launch of the company’s two new iPhones were last week, the virtual lines to download iOS 7 may have been even more impressive,” Chris O’Brien reports for The Los Angeles Times.

“After iOS 7 became available to download last Wednesday, Internet traffic from Apple.com tripled to more than 13% for the average customers of Sunnyvale-based Blue Coat Systems,” O’Brien reports. “The company makes hardware and software that helps companies monitor and optimize their Web traffic.”

“In offices and schools across the country, IT managers were struggling to keep their systems working as employees as attempted to download the iOS 7 to their Apple devices,” O’Brien reports. “On Monday, Apple confirmed that iOS 7 had been downloaded onto 200 million iOS devices. And other third parties reported that the adoption had pushed past 50% of all iOS devices, a far faster clip than previous updates.”

O’Brien reports, “‘There was a ridiculous amount of popularity for this update,’ Blue Coat director Jeff Brainard said in an interview. ‘I think in the case of a big file update that’s had this kind of impact, no, I have not seen this in the four years I’ve been here.'”

Read more in the full article here.

29 Comments

    1. People are missing the other point. Yes, the traffic volume on the Internet was huge and never seen before. But, what about the source of the data files?

      Apple is building massive server farms all around the world and know one considers them. A billion dollar server farm here. Another billion dollar server farm there. Hong Kong, 5 server farm sites in the USA. Maybe Africa? South America? Know one knows because know one is looking for them. And yet, Apple supplied all that data. From where!!!

      What is Apple going to do with these MASSIVE SERVER FARMS? “Think Different” now, anyone. Give it a try. You all just saw the first signs of what is to come. Maybe, the next big thing!

      1. I agree these farms must have a greater purpose than iCloud, iTunes Match or iTunes Radio. While Apple probably didn’t estimate this type of response to iOS 7, I’m sure they are pleased it went as smooth as it did. Yes, some did have difficulty connecting to the download server. In hindsight I can see why and so can Apple. They can use this data to improve and really understand what peak demand is an where bottlenecks occur.

    1. Or atleast bring back the Podcast app reel-to-reel machine. Who gave them permission to remove it from MY iPhone, and replace it with a meaningless oversimplified user interface that is not fun at all.

    1. You have two options for updating an android device and neither are ideal.

      1st – wait for the provider to update it – IF and WHEN they do send out an update, its cake – you get a notification and click “Yes” – it downloads and your phone reboots – done deal. The only problem is a lot of devices NEVER get an update, or by the time you do get the update you are still a version or two behind the current release of Android.

      2nd – Root it and update it yourself – this can range from trivial, to absolutely insane or not even possible. If you can root and its available for your device the Cyanogen Mod is probably the best Android release out there.

      No matter what way you go its a cluster f*ck.

      The only exception might be a Nexus or other Google device running pure stock android. those seem to be updated regularly.

      I have a Droid DNA (had 3 Android devices before this) and I like it but I have no problems with calling it as I see it and the iPhone absolutely demolishes Android when it comes to getting updates that are current and timely.

  1. That all goes to say that there is no such thing as bad publicity, as long as they spell your name correctly (paraphrasing a quote often attributed to Mae West and P. T. Barnum). iOS 7 gained massive amount of publicity due to the often emotional debate over its radical visual changes. Well, even if we want to assume that the jury is still out on the value of the changes (although vast majority of users do like the new look and feel), the level of publicity attained through all that noise apparently created massive appetite for the new software.

    I upgraded my iPad on the first day, and the iPhone two days later (once I liked what I got on the iPad). Apparently, very many people decided to do the same thing.

    Well, this is just one of those little things that makes iOS ecosystem far superior to Android.

    1. Oh Pls stop bashing android so much…. granted we don’t get updates as much but at least we get them rather than apple that just cuts phones off…
      Anyway the android OS from 2yrs ago still beats ios 7 in many ways

      1. I might suggest that you, oli (what the heck does that label refer to?!), cease reading and responding to blog posts not pertinent to your specific cell phone’s operating system (i.e. your identification with Android). This is not an Android-centric news aggregator nor Android dedicated bulletin board. Please find a blog or bulletin board that highlights Android specific OS issues and stop adding to the already copious yet pertinent yardage of Apple/Mac/iApps hardware/software dedicated discussion threads found here at MDN.
        Who of us users of iPhone/Mac/Apple products pays attention to what an individual using another system’s OS thinks about the Apple line of goods and services? We audience members/contributors read or attend to this site in order to understand better and work more efficiently within the Apple Inc. subset of the sociologic-technologic-economic spectrum of the current computer technology universe(s). Given the unpleasant nature of the definition inherent in what it means to behave as an “internet Troll,” this is meant to explicitly convey that dupes like yourself (as well as other individuals married to the various other interfaces with which one can disseminate/communicate to one’s peers via the worldwide information network) should find your own space(s) for self examination or comparison/contrast with the other options. Leave blogs and/or bulletin boards, like this one, unencumbered for discussions and/or arguments dedicated to the betterment of the Mac OS and/or iOS user experience as it relates to information dissemination/communication.

      2. In the three paragraphs of my post, I barely mentioned Android (in the last three words of the whole post). I can’t see how I’m “bashing the android so much”.

        Having been an Android user for over two years (before getting an iPhone a few months ago), I know the Android ecosystem very well, and all of its shortcomings.

        And I have used Androids from Froyo, through Gingerbread, Honeycomb (on a tablet) to ICS. I didn’t try JellyBean yet, but it seems that majority of Android users haven’t seen it yet anyway — Gingerbread apparently continues to be the most popular version (over 3 years after its introduction!!!).

        I am trying to understand your statement “at least we get the updates, whil Apple just cuts phones off…”. My experience was that NONE of the Android phones I had used had EVER received ANY OS updates (not even security fixes) from the carrier (mind you, they don’t even allow the handset maker, or Google, to push the update — you’re at the mercy of your carrier!!). I essentially had to spend some 8 hours researching, then rooting my phone, then getting a custom-hacked ROM with a newer, better OS version.

        As for Apple, it is a well-known fact that Apple has provided updates, as well as UPGRADES to the iOS to last three models (and last year, they’ve expanded this to last FOUR), therefore, at any given point, iPhones as old as four years could still receive the latest iOS. Apple NEVER cut off any iPhones; even the oldest ones (now over six years old) are still working perfectly fine (running iOS 3).

        And as for the difference in Android vs. iOS, the verdict keeps coming back every year, with every new iOS release. According to various experts from all over the world, who evaluate and test these things iOS beats Android year after year.

        But I understand, you are a fan (of Android), so you don’t like hearing that.

  2. Not clear to me why so many people need to download a new release the first day. I always wait until at least for a .0.1 version which generally comes in a few days. I will update the IPhone and IPad next week. Save time and save problems.

    1. Update .0.1 came out three days later. You are now already .0.2 releases behind, since Apple today released 7.0.2.

      So, that likely means 100 million MORE downloads from Apple farms (obviously, this time much less than half a gig).

    2. Because I want? Some people will update to iOS 7 only when iOS 8 is out. Why would I give a flying f*ck? If I want to update on day 1 while drinking a Martini in my balcony then I will.

    3. For this particular release, a very plausible excuse to download as soon as possible is because of the anti-theft feature now built into “Find My Phone”, which allows user to remotely ‘brick’ the iPhone and render it useless to the thief.

      In New York City, NYPD has started handing out flyers to the iPhone users, urging them to update to iOS 7, to reduce the number of iPhone thefts. I can understand them; iPhone is extremely easy to grab from one’s hand, so the number of iPhone thefts (“apple-picking”) has grown dramatically, putting a strain on NYPD, which now has to spend time processing all this iPhone theft reports, while they could be pursuing more serious crime.

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