“Technology giant Apple is perceived as less ‘inspiring’ than it was three years ago, a brand survey suggests,” BBC News reports. “The findings will heighten concerns among shareholders who have seen about $230bn wiped off Apple’s stock market value since September 2012.”

“Smartphone rival Samsung is now seen as equally ‘inspiring’ in the US, says the survey by consultancy Added Value,” The Beeb reports. “Analysts fear Apple may have lost its way since its visionary co-founder, Steve Jobs, died in October 2011.”

The Beeb reports, “While Apple’s brand still scores more highly overall, Samsung’s is more consistently appreciated across the world, particularly in East Asia, says Added Value, part of Sir Martin Sorrell’s WPP group.”

Read more in the full article here.

MacDailyNews Take: Daring Fireball‘s John Gruber notes in a brief post entitled Journalism at Its Best: “Added Value is a subsidiary of WPP. WPP is Samsung’s ad agency. No mention of this in the story.”

Oh, Beeb.