Purcher writes, “Back in 2012, CRN had [Microsoft CEO Steve] Ballmer on record as saying that they’re ‘not going to let any piece of this go uncontested to Apple,’ shouted Ballmer. ‘Not the consumer cloud. Not hardware software innovation. We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch.’”
Read more in the full article here.
If Microsoft isn’t hard at work transforming their Surface duds into mini flops and flushing even more R&D money down the toilet, they should be.
Don’t forget the kickstands and keyboards, dummies!
As always, we like their strategy. We like it a lot.