“On last quarter’s earnings call, Apple announced that it did $6.4 billion in retail store sales, up from $6.12 billion in the last holiday quarter,” Perez reports. “Today, Cook continued to be incredibly bullish on retail, noting that the average Apple store does $50 million in revenue. Last year, stores saw 370 million visitors, with 120 million in the past quarter.”
Perez reports, “Showing a bit of personality, Cook even equated the experience of entering an Apple store to ‘taking a Prozac.’”
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