“Apple’s surprise unveiling of a new ‘fat’ iPad 4 model equipped with 128 gigabytes of storage expands the company’s tablet platform offerings into premium territory, a feat its competitors will have trouble duplicating,” Daniel Eran Dilger writes for AppleInsider.

“The introduction of a new high-capacity iPad is significant in several respects. First, Apple appears to have successfully ‘doubled down’ in securing secrecy as its chief executive Tim Cook promised to do last summer,” Dilger writes. “The first inkling of the new fat iPad was first floated over the weekend, just one business day before it was officially announced. ”

Dilger writes, “Perhaps more importantly, the surprise announcement also demonstrates how quickly (and unpredictably) Apple can shift direction… At first glance, Apple’s 128-gigabyte iPad doesn’t seem like much of an advance. After all, the company’s competitors won’t have too much difficulty in adding more memory to their own tablets. However, they’ll have a very hard time selling such a high end product, particularly at the same price Apple can charge.”

Much more in the full article here.

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