“The U.S. Patent and Trademark Office granted Apple’s request last week for trademarks on the minimalist design and layout of its retail outlets, the office’s records show,” Smith reports. “The description of the trademarks includes ‘a clear glass storefront surrounded by a paneled facade’ and, within the store, an ‘oblong table with stools… set below video screens flush mounted on the back wall.’”
“Apple declined to comment Tuesday on the trademark approval,” Smith reports. “The stores’ design was of great interest to the company’s former CEO, the late Steve Jobs. In 2003, Apple was granted a design patent on the floating glass staircases featured in many Apple stores. Jobs himself is listed as an inventor on the patent, according to the Patent and Trademark Office.”
Smith reports, “The company had originally filed its request for trademark protection on the interiors of the retail stores in May 2010, according to the government agency records. It was approved on January 22. Claiming this type of trademark right, known as trade dress, on interior designs has precedent, said Christopher Sprigman, a University of Virginia law professor and the co-author of the book ‘The Knockoff Economy.’ To be successful in a trade dress claim, Apple would need to show that consumers confuse an allegedly infringing store design with its own. ‘The million dollar question in this instance, as in pretty much all trade dress cases, is just how close a competitor can come to the design without infringing,’ Sprigman said.”
Read more in the full article here.
MacDailyNews Take: Cease and desist, Microsoft, you unoriginal hacks.