“Maynard Um of Wells Fargo Securities said on Friday in a research note provided to AppleInsider that he believes a full television set would be ‘more in tune with Apple’s strategy’ than an enhanced set-top box,” Hughes reports. “He said he believes Apple would ‘relish’ the opportunity to place the company’s logo as ‘the centerpiece of the living room.'”
Hughes reports, “He believes that a key part of the Apple television will be Siri, the company’s voice-driven personal assistant software currently found on the iPhone, iPad and iPod touch.”
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