“Apple Inc. is exploring ways to replace Intel Corp. processors in its Mac personal computers with a version of the chip technology it uses in the iPhone and iPad, according to people familiar with the company’s research,” Adam Satariano, Peter Burrows and Ian King report for Bloomberg.

“Apple engineers have grown confident that the chip designs used for its mobile devices will one day be powerful enough to run its desktops and laptops, said three people with knowledge of the work, who asked to remain anonymous because the plans are confidential,” Satariano, Burrows and King report. “While Apple is now committed to Intel in computers and is unlikely to switch in the next few years, some engineers say a shift to its own designs is inevitable as the features of mobile devices and PCs become more similar, two people said. Any change would be a blow to Intel, the world’s largest processor maker, which has already been hurt by a stagnating market for computers running Microsoft Corp.’s Windows software and its failure to gain a foothold in mobile gadgets.”

Satariano, Burrows and King report, “Semiconductor development was part of Apple’s management overhaul announced Oct. 29. Chip research is being led by Bob Mansfield, whom Cook put in charge of a new group called Technologies. In the statement announcing the leadership changes, Apple said that its semiconductor teams have ‘ambitious plans for the future’ … To make this switch, Apple could hire a contract manufacturer such as Taiwan Semiconductor Manufacturing Co. to build the Apple-designed component based on ARM’s technology, similar to how Samsung Electronics Co. now builds the semiconductor inside the iPhone and iPad. Apple’s $121.3 billion in cash and investments would give Cook the ability to tap new suppliers.”

Apple A6 processor

Apple A6 processor

Much more in the full article here.

MacDailyNews Take: We imagine a future in which Apple is recognized as the world’s preeminent semiconductor designer. Computing devices using Apple-designed processors already outsell Intel-based computing devices.

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