“From what we know, founder Bill Nguyen has been away from the office for three months, after a period of intense strain between him and the board,” Yeung and Panzarino report. “Some of that has come out in stories so far. But what you may not know is that Nguyen actually designed the first user interface for the Color app. And, even before his relationship with the board soured, he was looking for a way to sell the company. For that, he turned to a previous relationship he had with Apple’s Senior Vice President Internet Software and Services, Eddy Cue.”
Yeung and Panzarino report, “Nguyen started building prototype apps to show to Cue and to other potential suitors, using the resources of the Color team. Those apps were then abandoned after he showed them off. An entirely new version of the Color broadcasting app was built and never released. Apparently, the technique worked as the deal is said to net everyone at Color, including investors, a return on the initial funding. Yes, we know, it seems crazy. But this wouldn’t be Apple’s first time buying one of Nguyen’s startups. They snagged Lala for $80 million in December, 2009.”
Read more, including why Apple might want Color Labs, in the full article here.