“That column was somewhat controversial, because people were viewing the iPad as a high-end luxury item for technology fans, not a toy for children,” Elgan writes. “It turns out that the iPad was a combination of the two: It became the ‘toy’ of choice for the children of technology fans who buy high-end luxury items. iPads for children became a surprisingly huge phenomenon, which toy companies and others jumping on board with apps galore.”
Elgan writes, “In this piece, I’d like to predict, flat-out, that small touch tablets will finish what the iPad started, and become as much a part of kids culture as Barbie and Lego. The key attribute of smaller tablets is cheapness… The expected ‘iPad nano’ coming this year will probably start at a price at or below $250.”
“When Apple announced its series of educational and publishing initiatives in January, I moderated a live hangout with some incredible educators,” Elgan write. “I was struck by the unanimous belief that price was the main thing holding the iPad back from mass acceptance in schools — even for schools that can afford the price! …A $200 gadget, on the other hand, is something most schools would send kids home with.”
Read more in the full article here.