We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT.
It’s important to know that our commitment to protecting the environment has never changed, and today it is as strong as ever. Apple makes the most environmentally responsible products in our industry. In fact, our engineering teams have worked incredibly hard over the years to make our products even more environmentally friendly, and much of our progress has come in areas not yet measured by EPEAT.
For example, Apple led the industry in removing harmful toxins such as brominated flame retardants (BFRs) and polyvinyl chloride (PVC). We are the only company to comprehensively report greenhouse gas emissions for every product we make, taking into account the entire product lifecycle. And we’ve removed plastics wherever possible, in favor of materials that are more highly recyclable, more durable, more efficient and longer lasting.
Perhaps most importantly, we make the most energy-efficient computers in the world and our entire product line exceeds the stringent ENERGY STAR 5.2 government standard. No one else in our industry can make that claim.
We think the IEEE 1680.1 standard could be a much stronger force for protecting the environment if it were upgraded to include advancements like these. This standard, on which the EPEAT rating system is based, is an important measuring stick for our industry and its products.
Our relationship with EPEAT has become stronger as a result of this experience, and we look forward to working with EPEAT as their rating system and the underlying IEEE 1680.1 standard evolve. Our team at Apple is dedicated to designing products that everyone can be proud to own and use.
MacDailyNews Take: We can almost hear Tim Cook, “Hey, Bob, before you get your gold watch, you’re going to need to fix this.”
Source: Apple Inc.
MacDailyNews Take: Once it’s codified, it’s a bitch to fix. EPEAT should take this as a wakeup call: They need to become much more nimble! Adhering to an outdated rulebook when better options arise is madness. Time to revise the rulebook, EPEAT Council!
Apple dropped EPEAT because some of their products are better for the environment than EPEAT-qualified products, yet they do not qualify for EPEAT!
In short, EPEAT is broken. Apple doesn’t do broken. Apple dropped EPEAT. Typical Apple. Now, instead of just pulling out of EPEAT and letting the shit hit San Fran, a simple open letter from Tim Cook posted on Apple.com upfront would have prodded EPEAT to get with the times just as well, if not better, and spared the company from yet another PR debacle. Luckily, unlike with “Antennagate” (a PR debacle of epic proportions for which we took Apple to task for their excruciatingly slow response), they nipped this one in the bud.
The smart and nimble have already figured out why Apple – however clumsily and bluntly – tried to move forward and why the company’s approach is better for the environment. The rest are left behind, struggling to figure out why, for example, non-removable batteries coupled with free Apple recycling programs that safely dispose of them in an environmentally responsible manner are better than the old removable batteries, still loved by the EPEAT anachronism, the vast majority of which end up being dumped straight into landfills, the world’s oceans, and God only knows where else.
By the way, bring your old Mac batteries to an Apple Retail Store near you and they’ll recycle them for free.
So, it’s not at all difficult to grasp: You buy the Apple product, you use it up, you send it back to Apple for free, and Apple makes sure it doesn’t end up fouling the planet. A simple, clean, closed loop. No other tech company comes close to Apple on protecting the environment. Period.
MacDailyNews Note: To recycle your Mac, iPad, iPhone and other products — if your product has monetary value, Apple will apply that value toward an Apple Gift Card — use the Apple Recycling Program.
If all you want is to dispose of your unwanted equipment — regardless of brand — Apple Inc. will help you do that. Apple contracts with Sims Recycling Solutions to responsibly recycle computers and displays from any manufacturer. Sims Recycling Solutions feature domestic processing facilities where a zero-landfill policy and proven sustainability give you peace of mind in knowing that your electronics will be managed responsibly. Just call 800-966-4135 to receive a free prepaid shipping label. Then pack up your equipment using your own box and send it off. For more information about Sims Recycling Solutions, visit oem.srsapp.com/ApplePoweredBysims/.
More information about Apple’s extensive commitment to the environment here.
U.S. Federal government rethinking buying Apple computers over EPEAT withdrawal – July 12, 2012
Apple explains exit from government-backed EPEAT list – July 11, 2012
San Francisco to block Mac purchases citing lack of environmental EPEAT certification – July 10, 2012
Apple pulls products from U.S. gov’t-backed ‘EPEAT’ green electronics list – July 7, 2012
Why Apple’s sealed, non-user-serviceable MacBook Pro with Retina display is a very good thing – June 22, 2012
Teardown of MacBook Pro’s Retina display shows off ‘engineering marvel’ – June 19, 2012
Teardown of MacBook Pro with Retina Display reveals soldered RAM, glued-in battery – June 13, 2012
AnandTech reviews Apple MacBook Pro with Retina display: Editor’s Choice; first Mac to ever receive one – June 23, 2012
AP reviews Apple MacBook Pro with Retina display: An epiphany, makes all other screens look dull and fuzzy – June 16, 2012
Reg Hardware reviews Apple’s MacBook Pro with Retina display: Drool-worthy – June 15, 2012
USA Today reviews Apple’s MacBook Pro with Retina display: Powerfully robust, an object of desire – June 14, 2012
ABC News reviews Apple’s MacBook Pro with Retina display: If you have the money, this is the one to buy – June 14, 2012
Engadget reviews Apple’s MacBook Pro with Retina display: Redefines the professional notebook – June 13, 2012
PC Magazine reviews Apple’s MacBook Pro with Retina display: Editor’s choice – June 13, 2012
Apple debuts new TV ad for MacBook Pro with Retina display: ‘Every Dimension’ (with video) – June 13, 2012
AnandTech analyzes Apple’s new MacBook Pro Retina display: ‘Everything is ridiculously crisp’ – June 12, 2012
Hands-on with Apple’s new MacBook Pro with Retina display (with video) – June 12, 2012
Apple unveils all new MacBook Pro with stunning Retina display – June 11, 2012