Beleaguered Research In Motion today introduced BlackBerry Mobile Fusion – the struggling company’s next-generation enterprise mobility solution and RIM’s entry into the multi-platform Mobile Device Management (MDM) marketplace. RIM claims BlackBerry Mobile Fusion simplifies the management of smartphones and tablets running Apple iOS, BlackBerry, and Google Android operating systems.

“We are pleased to introduce BlackBerry Mobile Fusion – RIM’s next generation enterprise mobility solution – to make it easier for our business and government customers to manage the diversity of devices in their operations today,” said Alan Panezic, Vice President, Enterprise Product Management and Marketing at Research In Motion, in the press release. “BlackBerry Mobile Fusion brings together our industry-leading BlackBerry Enterprise Server technology for BlackBerry devices with mobile device management capabilities for iOS and Android devices, all managed from one web-based console. It provides the necessary management capabilities to allow IT departments to confidently oversee the use of both company-owned and employee-owned mobile devices within their organizations.”

The enterprise market for smartphones and tablets continues to grow in both the company-provisioned and employee-owned (Bring Your Own Device or BYOD) categories. BYOD in particular has led to an increase in the diversity of mobile devices in use in the enterprise and new challenges for CIOs and IT departments in the management and control of wireless access to confidential company information on the corporate network. This has resulted in increased demand for mobile device management solutions.

BlackBerry Mobile Fusion brings together BlackBerry Enterprise Server (version 5.0.3) for BlackBerry smartphones; new management capabilities for the non-selling BlackBerry PlayBook tablets built on BlackBerry Enterprise Server technology; and mobile device management for smartphones and tablets running iOS and Android operating systems.

BlackBerry Mobile Fusion will provide the following mobile device management capabilities for all supported mobile devices:

• Asset management
• Configuration management
• Security and policy definition and management
• Secure and protect lost or stolen devices (remote lock, wipe)
• User- and group-based administration
• Multiple device per user capable
• Application and software management
• Connectivity management (Wi-Fi, VPN, certificate)
• Centralized console
• High scalability

BlackBerry Mobile Fusion is currently in early beta testing with select enterprise customers. Beleaguered RIM is now accepting customer nominations for the closed beta program which will start in January, and general availability is expected in late March.

For more information, visit www.blackberry.com/mobilefusion.

* Device security, manageability and controls will continue to vary according to the inherent capabilities of the individual device operating systems.

Source: Beleaguered RIM

MacDailyNews Take: Capitulation.

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