“After years of being the also-ran to Microsoft Corp. in the workplace, Apple has seen its iPad become a standard business tool,” Burrows reports. “According to an IDG Connect survey, 51 percent of managers with iPads say they “always” use the device at work, and another 40 percent sometimes do. Seventy-nine percent of the respondents use the iPad for business when outside the office.”
Burrows reports, ” iPad faces little competition among corporations such as financial services and pharmaceutical firms. Apple’s iPhone, meanwhile, is the top-selling smartphone, forcing businesses to accommodate workers who use it. That has helped set the stage for Apple’s Mac computer to make its own inroads in the corporate world.”
“Apple sold 3.8 million Mac computers to companies in the past fiscal year, according to data compiled by Bloomberg. That amounts to 3 percent of the market,” Burrows reports. “If Apple were to boost that to 18 million Macs a year, similar to the sales level of No. 3 PC maker Lenovo Group Ltd., it would bring in about $23 billion. Given workers’ desire to use Apple products, the company would probably be able to reach that point with far less investment than rivals such as Hewlett-Packard Co. or Dell Inc., said Anand Srinivasan, an analyst at Bloomberg Industries.”
Read more in the full article here.
[Thanks to MacDailyNews Reader "Edward W." for the heads up.]